It has been some time coming, but the clarity of food labels will soon become a whole lot more transparent. Australia will soon have uniform packaging requirement that stipulate where products are grown, produced made or packed. The general population have been voicing concerns for some time that they were being significantly mislead by the marketing and advertising of some organisations. It has long been recognised by marketing agencies that many people have an affinity for Australia and want to support ‘local’ suppliers and producers. This has led to a number of dubious claims by companies that their products are 100% ‘Australian’, although all essential ingredients and production could actually occur out of the country with only packaging occurring in Australia.
The new packaging laws and will make the percentage of Australian content in the products very explicit on easy to read and compare standard symbols on packaging. The labels are designed to be easy to read and let consumers know with a quick glance the information that they want to know so that they can make an informed decision and a clear choice. Consumers groups and individuals who have been consulted in the process have confirmed that the outcome of the consultation meant that the labels would be more meaningful and accurate. This will make quick identification for those food handlers who are constantly fielding questions from savvy consumers, who want to understand s
Food businesses will need to use the most appropriate label for each of their products. Approaches to food labelling will definitely need to be considered before attempting to sell new products. If you run a small business that packages products and are unsure of what is required, refer to the food agency website to gain the information that you need. Some foods though are exempt from having the new labels applied, such as bottled water, tea and coffee, biscuits and snack foods and alcoholic beverages.